Daily Digest: NIL Gold Rush - Quarterbacks Shine in Playoffs

This edition explores the rising NIL valuations of college quarterbacks amid playoff fever, Jim Harbaugh's advocacy for NCAA player revenue sharing, a Title IX lawsuit at the University of Oregon, a unique Maryland NIL merchandise collaboration, a high school hoops star's landmark endorsements, and Drexel University's innovative approach to NIL with the Dragon Fire Collective.

Author

Jack M
December 05, 2023

Playoff Frenzy Pumps Up QB NIL Values

Arch Manning

  • Freshman, Arch Manning, sits as the college football heir with a hefty $2.8 million NIL value, yet he might only play if the Longhorns dominate—still, he's a hot ticket off the field.

  • The big game spotlights Alabama's Jalen Milroe and Texas' Quinn Ewers, each cashing in over $1 million in NIL bucks, their on-field heroics translating into off-field gold.

  • Michigan's J.J. McCarthy and Washington's Michael Penix Jr. aren't just football aces; they are also NIL champs, with recent boosts in their valuations proving the play-offs are as much about skill as they are about appeal and dollars

University of Oregon Female Athletes File Title IX Lawsuit

  • Thirty-two female athletes from the University of Oregon have initiated a lawsuit against their institution, alleging stark disparities in treatment and resources compared to their male counterparts.

  • The women, part of the beach volleyball and club rowing teams, report subpar conditions including practicing in a public park that's inadequately equipped and often littered with hazardous waste.

  • Despite the university's commitment to equality and ongoing plans to develop facilities, the lawsuit highlights significant gaps in scholarship provisions, athletic aid, and NIL opportunities for female athletes.

Harbaugh Champions Fair Play in Revenue Game

  • Jim Harbaugh, Michigan's head coach, doesn't just score on the field—he's pushing for NCAA players to get a slice of the college football money pie.

  • Mixing gratitude with advocacy, Harbaugh hijacked a playoff chat to spotlight his MVPs—the players—calling for them to earn from TV deals and playoff cash.

  • Harbaugh isn't all talk—he's game to cut his own cash to pay the gridiron gang, defying the norm by saying 'yes' to more player dollars from NIL deals to conference coin.

Terps Score Big with Maryland NIL Store Collaboration

  • Terp fans can now snag custom gear straight from their fave Maryland student-athletes, thanks to a slick partnership between Maryland Athletics and the Campus Ink-powered NIL Store.

  • Field hockey star Josie Hollamon and basketball veteran Jahmir Young spill on how it's rad to sport your name and number and see fans cheer you on in custom threads created by the Maryland NIL Store.

  • The game's changing: now big plays and epic moments get immortalized in merch, and by scooping up a jersey or tee, fans are tossing literal dollars to the athletes they root for – Maryland NIL Store is making waves in the athlete-brand game!

High School Hoops Prodigy Darryn Peterson Signs Groundbreaking Deal With Fanatics

  • Darryn Peterson, the No. 3 recruit in high school basketball, has inked a landmark multiyear contract with Fanatics Trading Cards, following a significant agreement with Adidas.

  • Recognized for standout performances on the court, this 16-year-old junior from Huntington Prep School is setting the precedent for future high school athletes with his progressive endorsement deals.

  • Expert and collector Tim Gallagher likens the Fanatics deal with Peterson to a strategic stock market investment, indicating the burgeoning anticipation around Peterson’s burgeoning career.

  • Following his family's relocation to West Virginia, Peterson positions himself in a state supportive of NIL benefits for high school athletes, contrasting Ohio's current stance against such endorsements.

Drexel University Ignites the NIL Scene with Dragon Fire Collective

  • Drexel University steps up its game by launching the Dragon Fire Collective, an initiative where student-athletes can cash in on their fame, scoring deals and dollars while linking up with big brands.

  • Not part of the Drexel Athletics Department, yet okayed by them, Dragon Fire works by the book, following NCAA and state rules to make sure the Dragons aren't just tough competitors but also champs in the NIL marketspace.

  • Move over, major leagues – Drexel's got its own star lineup with the Dragon Fire Collective, joining forces with SANIL's whiz pros to make sure their student-athletes get to shine without costing the school a dime.