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- Daily Digest: UNT Football's $100K Boost, EA Sports Game Revival, and Athlete-Food Brand Deals
Daily Digest: UNT Football's $100K Boost, EA Sports Game Revival, and Athlete-Food Brand Deals
Today's newsletter highlights several high-profile NIL agreements, featuring UNT football's substantial $100K deal aimed at leveling up their game, EA Sports navigating through legal hurdles to revive its college football video game in 2024, and collegiate athletes like Cameron Silmon, Devin Kirkwood, and Donovan Grant scoring partnerships with popular food brands.
Jack M
December 04, 2023
WNBA Commissioner Advocates for NIL Deals
WNBA Commissioner Cathy Engelbert supports college players with NIL deals and sees them boosting the league's viewership and engagement with their sizeable followings.
Notable women's college basketball players with major brand deals, with companies like Mercedes and Nike, are expected to smoothly continue these partnerships into the professional ranks.
The introduction of a new expansion team in the Bay Area by 2025 aligns with the rising crop of NIL-savvy rookies, providing fresh talent and business acumen to a league where players seek additional income beyond an average salary of around $113,295.
EA Sports College Football's Comeback Cleared for 2024
Photo by Hector Alejandro
A settlement has dissolved the legal tangle, enabling EA Sports to progress with its anticipated revival of the college football video game series after previous NIL deal disputes.
Both The Brandr Group and OneTeam Partners agree on a joint commitment to uphold and maximize the NIL value for collegiate athletes while moving forward with their independent business models.
EA Sports stays its course, planning to directly license with college athletes for its video game and anticipates a summer 2024 release, promoting athletes' choice in participation.
$100K+ NIL Deals to Boost North Texas Football
The Light the Tower Collective plans to reveal over $100,000 in NIL deals to support and retain players for the North Texas football team.
This strategic move aims to make UNT competitive within the AAC, highlighting the increasing role NIL plays in college sports success.
The campaign, coupled with wider support, seeks to directly impact the school's athletic trajectory and underline the significance of NIL in today’s collegiate athletics.
Cam’ron Silmon-Craig & IHOP Partnership
Cam’ron Silmon-Craig, a safety on the Colorado football team, has entered into a paid partnership with IHOP, promoting their Strawberry Banana Protein Pancake as his favorite "Fan Cake".
Devin Kirkwood & Raising Canes Collaboration
Savoring the victory off the field with my football family. @raisingcanes feast, bringing the team together. Brotherhood and chicken fingers -- a winning combo! #caniacambassador#raisingcanes
— Devin DNice Kirkwood (@KirkwoodNice)
4:32 AM • Nov 30, 2023
UCLA defensive back Devin Kirkwood has teamed up with Raising Canes, celebrating team victories with their chicken fingers and emphasizing the importance of brotherhood and teamwork.
Donovan Grant & Mason's Famous Lobster Rolls Partnership
Congrats to my boy Donovan Grant on his NIL deal with Mason’s Famous Lobster Rolls in Georgetown!
Great to see local companies teaming up with Georgetown basketball. Use code DonnyFor3 for a free side next time you visit 😋
@ThompsonsTowel@HilltopHoops_@PaulaGwynnGrant
— Carlos 🇪🇨 (@carlostpa10)
10:45 PM • Dec 3, 2023
Donovan Grant, a Georgetown basketball player, has secured a Name, Image, and Likeness deal with Mason’s Famous Lobster Rolls in Georgetown, promoting local collaboration and offering a special code "DonnyFor3" for a free side.