Daily Digest: From Squishmallows to Trading Cards

In today's digest, we spotlight NIL trailblazers: Travis Hunter's unique Squishmallows deal reflects his personal journey, Jackson State's Leilani Armenta makes history with her trading card deal, and USC's Juju Watkins dazzles with high-profile NIL endorsements

Author

Jack M
November 12, 2023

Buffaloes' Star Travis Hunter's Plush New Partnership

  • Travis Hunter, the multifaceted Buffs player, grabbed a soft spot in NIL with his Squishmallows deal, reflecting his individual tastes and interests.

  • Hunter's strategic NIL brand-building includes partnerships anchored in personal passions, like fishing, while his plush toy deal showcases his student-athlete journey.

  • During the last home game's Fan Fest, Hunter invites fans to grab their own Squishmallows, aligning his on-field presence with off-field engagements.

  • With an On3 NIL valuation skyrocketing to $2.2 million, Hunter's careful brand selections and growing social media influence point to his rising star beyond the gridiron.

Jackson State's Leilani Armenta Scores in NIL with Historic Trading Card

  • Leilani Armenta kicks into history books, becomes first woman to play and score in an HBCU Division I game, celebrated with Leaf Trading Cards deal.

  • Leaf Trading Cards launches an exclusive autographed card of Armenta, honoring her pioneering achievement at $19.99 each.

  • Through this partnership, Armenta's achievement transcends sports, inspiring women and challenging norms in the trading card industry and beyond.

USC's Juju Watkins Slam Dunks with NIL Deals

  • Juju Watkins, USC's hoops phenom already has NIL Deals with Klutch Sports and Nike among her early backers.

  • Her partnership with Lids included a custom embroidery line, while a Mercedes-Benz deal added luxury wheels to her roster of endorsements.

  • From high school achievement to USC's court, Watkins' prowess has netted her prestigious accolades and the attention of top sponsors.